Monday, February 7, 2011

A Camp David Minute; PPA's Studio Management Services Get You On Track!

We are already over a month into 2011; during the past 4 weeks many of the conversations I've had with photographers revolve around getting their business started on the right foot. Marketing, pricing, selecting a business model and setting up the accounting and bookkeeping systems for a business are things from which many photographers shy away. Being the creative type, we don't always gravitate toward the numbers and often end up running the business based on the current balance in the checkbook.

One of the great things about being a member of the Professional Photographers of America (PPA) is that your membership dollars are hard at work for YOU, the member photographer! Taking advantage of the Studio Management Services (SMS) program will put you in touch with the right people who will be able to guide you through the steps to operating a successful and profitable studio.

New Hampshire photographer Jeff Dachowski is a mentor for the SMS program and we chatted briefly during Imaging USA.

To learn more about PPA's Studio Management Services, visit the website.

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