Friday, January 27, 2012

PPA Charities' #CelebrationofSmilesDay is a Win/Win for your studio!

Ok, photography friends . . . now that I'm back from another awesome ImagingUSA, I've got something really cool to share with all of you PPA Members!

What if I told you that I learned of a simple promotion that will drive clients to your door, old and new? Would you be interested?

What if I told you this same promotion will put you in a positive light with all of your clients, because you're doing something that benefits something dear to all of us - children? Have your ears perked up yet?

Finally, what if said promotion is practically turn-key; all you have to do is put your name and phone number on the materials and send them out in order to get started? Are you with me?


Coming April 21st, PPA Charities will kick off our first-ever "Celebration of Smiles Day". As a PPA Member, you can join with PPA Charities (the philanthropic arm of Professional Photographers of America) to promote “Celebration of Smiles Day.” This national fundraising effort will benefit Operation Smile, which treats children around the world who suffer with cleft lips, cleft palates and other facial deformities.

On that day, participating photographers will offer the gift of an individual portrait session and a desk-size portrait in exchange for a $24 donation to Operation Smile. This donation represents one tenth of $240, the amount needed to help fund a single surgery.

The time to get involved is RIGHT NOW.

  • For your donation of $25, PPA Charities will send you a Celebration of Smiles Day Marketing Kit, complete with a 36 page marketing guide that takes you through the entire promotion in a step-by-step process to help you plan, market and execute this promotion in your studio. You will also receive a disk containing promotional elements and materials to help you prepare marketing pieces as you contact your clients and prospects.

  • Your studio name and website link will be placed on the consumer website.

  • You will also receive weekly "timeline" emails you you'll be able to stay on track with your marketing and promotional efforts.

So . . . what do you need to do to get involved?

It's all pretty simple. CLICK HERE to register and you'll receive the marketing kit in the mail! 

Still need more details? Find them at

Not a PPA Member? (You need to be one to participate . . . ) It's easy - join now!

Even if you don't have a studio, you can partner with a location for some great traffic.

Register for Celebration of Smiles Day today!

- David Grupa

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