Now is the time to start planning your Spring studio promotions. If you haven't yet explored PPA Charities' Celebration of Smiles Day event, you really owe it to yourself to do just that.
For just a $25 donation, you get a complete Marketing Guide along with all the templates, text and instructions you need for mailing pieces, Facebook posts, Twitter updates, press releases . . . whew! The promotion kit makes the entire project a turn-key event for your studio.
Best of all, you're helping save a child's smile with each portrait session you photograph. Each 10 sessions you photograph with a $24 donation to PPA Charities will repair the cleft lip or palate of one child through the efforts of our charitable partner, Operation Smile.
This promotion can open the door as a way to gain new clients or simply give existing ones a reason to come back to your studio.
Besides, charitable marketing is an excellent way to contribute to a great cause and offer your clients the same opportunity.
Check out all the details at www.ppacharities.com. If you're a PPA member, you can sign up right now! If you're not a PPA Member yet, this may be a great excuse to join the world's oldest, strongest and best organization of professional photographers. www.ppa.com
(Don't forget to follow @PPACharities on Twitter and use the hashtag #CelebrationofSmilesDay to find out more about this exciting promotion!)
