Showing posts with label Certified Professional Photographer. Show all posts
Showing posts with label Certified Professional Photographer. Show all posts

Thursday, September 13, 2012

You Earned Your CPP Credential, Now Market It!


It looks as if the latest round of Certified Professional Photographer applicants have been notified that they have been awarded the Credential. 

Ok, now you're officially a CPP. Congrats.

Guess what. Your clients aren't going to care one bit - UNLESS you let them know why they should care.

Certification is the most marketable credential you will ever carry, so now is the perfect time to do something with it.

1 - Send out a press release to the business section of your local newspaper. There should be one in your CPP welcome packet; if not, call CPP headquarters and request one.

2 - Post it on your blog or website. Once you receive the Certified logos, start using them on all of your marketing. Print, email signature, website, even on your business portrait on FB and Linked-in; all are great places to market your CPP credential.

3 - Include it in your bio. Rewrite it to include a short paragraph stating that you're one of a very select few Certified Professional Photographers.

4 - Head over to the CertifiedPhotographer.com website. Do a search on photographers in your state who are Certified and count them. Use the line "YOUR NAME is one of less than X number of Certified Professional Photographers in YOUR STATE."

You earned it.

Now use it to your advantage.

- David Grupa, CPP


Friday, June 17, 2011

Your Photographic Talent is an Awesome Way to "Pay It Forward"


People ask me all the time how I got involved as a photographer for Now I Lay Me Down To Sleep. It's a bit of a long story, so I'll try and summarize . . .

I had gotten involved with photographing a National Guard unit through a colleague of mine and as a result, got to know some of the girls after their husbands deployed through the various projects we worked on together.

One of the couples got pregnant shortly after they unit returned from duty (actually, I'm guessing more than one ;-P). It was someone we'd gotten to know well; they already had one little girl and were pretty excited that #2 was a boy.

One afternoon, I received a call from my colleague as she was "on her way to the hospital to photograph a NILMDTS session." I cringed, because I knew I'd NEVER be able to do anything like that. Just the thought of it made me nervous.

She continued to tell me that the baby belonged to the couple we knew. My heart sank. I knew how long they'd waited for him. There was no medical problem; a 35 week healthy fetus that got tangled in the cord.

I saw her images. They made me really sad and I wondered how anyone does this kind of work. When I talked with mom, she told me how much those few photographs meant to her . . . they would be the only photographs they'd ever have of that little boy.

My youngest was a preemie; actually, so was I. My son was in and out of the hospital for the first few weeks of life until things stabilized. They told me that my son would probably take a while before he caught up (he's 6'4" now). My mom was told I'd probably have brain damage (explains a bunch, doesn't it?) This couple would never know those things. Their daughter and future children would ask questions about what he looked like . . .

So, I signed up. I went to the NILMDTS website and became a volunteer. A few weeks later, the phone rang and it was a mom calling from the hospital. She would give birth to a 20 week baby that evening which had a brain condition and wouldn't live.

I was petrified. I called another colleague (who'd never done this either, but was also considering volunteering) and she offered to come along. My ex-wife is a neo-natal nurse, so I called her to find out what to expect.

My heart was racing as I walked through the hospital parking lot. Once inside, the smell of the hospital almost knocked me over. I began to think of all the reasons I couldn't do this, but it was already too late.

When I walked through the door into the labor and delivery area, the doctor was still in the room. She's a longtime client. Pulling me aside, she asked softly how long I'd been doing this . . . I whispered "this is my first time."

As the doctor left the room she said out loud how nice it was to see me again. She then turned to the couple and said "David is a very talented photographer. You're in good hands."

I exhaled, opened my camera bag and went to work. My colleague joined me at the hospital shortly afterward. The couple was sweet. The family was very nice and grateful for our presence. The resulting images were much easier to photograph than I initially expected.

In the past 5 years I can't count the number of sessions I've photographed. Some really stand out for one reason or another, while others blend together. This past Christmas day, I photographed 3. Yeah, bad things happen on holidays, too.

In my heart, I like to believe that all of the sessions made a difference to the families and the healing process.

Do YOU have what it takes to make that difference? You may not think so, but I'm willing to bet that you're wrong.

- David Grupa

Tuesday, May 31, 2011

Become a Certified Professional Photographer and Set Yourself Apart!


It's that time of year again; school is almost out, seniors are graduating and high school juniors are preparing for "Senior Year". For parents of a junior, odds are their mailbox is beginning to fill up with all sorts of info from colleges across the country, encouraging them to visit. It's a major choice and they'll want to help their student choose wisely.

Also in their mailboxes are lots of offers from photographers. Senior portraits are an important part of the year as well; it's the image which will be forever remembered in places such as the school yearbook, given out in the form of wallets and also occupy a place on the family room wall. There are lots of photographers to choose from, ranging from trusted studios to the upstart "friend of a friend who just bought a nice camera."

How do they decide? What separates you from the pack? The choice is a lot simpler than you think.

Become a Certified Professional Photographer.

Think of it this way; just because your friend owns a good scissors, would you let that person cut your hair? To be able to cut hair professionally in Minnesota, you have to take 1550 hours of training, perform multiple services on customers while supervised by an instructor, take a comprehensive written test and do a practical demonstration of your ability to perform your tasks in a professional manner.

Yet a bad haircut grows out in a couple of weeks!

So . . . do you think they really want to trust their families' memories, their once-in-a-lifetime events, their most important special occasions to someone who just picked up a new camera kit at Wal-Mart or Sam's Club, printed a handful of business cards online and now calls themselves a "professional?" Of course not!

To earn the designation of Certified Professional Photographer you will have to pass a comprehensive written exam measuring your technical expertise, successfully submit your work to a panel of judges for review and approval, and abide by a professional code of ethics. A CPP must re-certify through the Professional Photographic Certification Commission every 5 years to show that you are maintaining a high level of technical and artistic competency, assuring that your clients' expectation of the standards of excellence are consistently being met.

Your clients want quality portraits for their investment. Make sure they realize that they are getting their money's worth by becoming a Certified Professional Photographer.

For more information on becoming a Certified Professional Photographer, visit www.CertifiedPhotographer.com

- David Grupa

Monday, January 31, 2011

A Camp David Minute; Become a Certified Professional Photographer

Why Become a Certified Professional Photographer?

Your clients bring their taxes to a Certified Public Accountant and trust their automotive repairs to an ASE Certified Mechanic. Doctors, dentists and attorneys all passed certification exams before they could practice.

In this flood of new photographers, it is Certification that can set you apart from your competition!

Studies show that more consumers understand the term "certified" than any other designation. With it comes a degree of trust that not only leads a consumer to believe that the final product will be high-quality, but is an assurance of competency that will distinguish you from others not holding this important credential.

Using the Certified Professional Photographer logo on your business cards, website and marketing materials boldly identifies you as a photographer who has met the requirements for Certification and upholds the Standards of Conduct.

I chatted with the Professional Photographer Certification Commission's Heather Smith during Imaging USA. Watch our interview here:

Becoming a Certified Professional Photographer require you to complete 3 steps:
  • Declaration of Candidacy
  • Certification Exam
  • Image Submission Review
The Declaration of Candidacy is your first step towards becoming a Certified Professional Photographer. Once you've declared your candidacy, you will have three years to successfully complete the two additional requirements: Image Submission Review and the Certification Exam.

The Certification Exam and Image Submission Review may be completed in any order — one may submit images for review before taking the written exam. If you do not complete all requirements during the three year period, your candidacy will end. You must re-apply, pay the appropriate fee, and re-start the process.

All Certified Professional Photographers must adhere to the Standards of Conduct for Certification, as outlined on the PPCC Website.

Certification Exams and Image Submission Reviews are scheduled periodically throughout the year at a variety of locations. Check the PPCC Website for dates and times.