
This
past week, Kirsten and I were in Atlanta for the annual Imaging USA
Conference. The event is sponsored by the Professional Photographers of
America (PPA). As you can tell from many of the posts, I am a huge believer in professional organizations and what they
do for their members.
Just what do they do? Imaging USA is all
about education. Every day was packed with classes on a variety of
subjects. From portraiture and weddings, business and studio management,
to keeping life balanced and prioritized between work and family,
Imaging USA offers something for everyone. Photographers from all over
the US attend, as well as photographers from other countries across the
globe. PPA truly is an organization with International scope!

However, it's not all about work. Saturday evening opened Imaging USA with the
PPA Charities
Celebration Event. This "opening night party" brought people together
for a common cause - supporting PPA Charities and their work with
charitable partner
Operation Smile.
The evening featured a silent auction with photographers bidding on
great items donated by generous vendors and sponsors. There were also
giveaways and other ways for people to help out.
I'm
especially proud of this evening and its success because as one of the
co-chairs of the event, I had a personal investment. It takes a lot of
hard work and cooperation from a great group of people to make an event
like this happen. You can see that we had an amazing crew to make sure
the evening ran smoothly!
Of course, there's a huge trade show
with aisles and aisles of vendors. There's probably as much education
available in the trade show as there is in the actual programming
itself. Being able to actually see new products in person helps us make
decisions about what we will offer in the studio. They look so much
different in your hand than they do on a website! It's also great to be
able to speak directly with the vendors and ask all the questions
pertaining to their products.

Tuesday
morning, I had the honor of participating in a panel on "The Power of
Charitable Marketing". We spoke about how doing good for others in our
own businesses makes things a win-win for everyone. (Watch for the
"
Celebration of Smiles Day" promotion coming in April!) It was a
humbling experience to share the platform with so many talented
individuals.
The fellowship and networking at events such as
Imaging USA is incredible. I have always teased about it being my annual
"family reunion" with photographer friends from across the country.
Every year we meet new friends as well. It's a chance to connect an
actual person to the Facebook name and picture you see daily.
Photographers are such a warm group of people and we truly enjoy
spending the time together.
Granted, it wasn't as much of a
pleasure to return home to the sub-zero temps, but Imaging USA sends us
back to the studio with a renewed sense of energy and some great ideas.
2013 is going to be a great year!
- David